For customers who aren’t already familiar with your brand, your restaurant heavily relies on your online ratings. Here are three simple yet crucial ways to boost your ratings (and ensure you stay there).
Manage your socials
Restaurant owners know that there’s always something to do and finding time to create an online media presence can be tough (especially if you’re new to it!). That’s why investing in an expert team is a great solution. According to Brain Box, devising strategic marketing plans with experts can greatly raise brand awareness and increase business revenue.
It’s often said that ‘people eat with their eyes first,’ which has never been truer. Gone are the days where you could merely rely on word of mouth. Restaurant ratings in the modern world have become heavily reliant on how “instagrammable” they are.
Therefore, it’s important to market yourself adequately through more than one means. This includes having a kick-ass Instagram, an inviting landing page, and advertising your restaurant in creative and fun ways.
Excellent customer service is key
Going to a restaurant should be about more than just great food. It should always be an experience, from the taste to the layout and the interaction with the staff. So make sure that you train your staff properly.
Make sure that your team is motivated to provide the best customer service possible. A great working environment is known to encourage workers to do their best and want to show up every day.
While not everything is always going to be sunshine and rainbows, a great atmosphere for your workers is easily picked up by customers.
Customer reviews are powerful
Your online rating can heavily influence the influx of customers. Engage with your clients, and don’t be afraid to ask for reviews. This not only lets you know you’re doing your best but also gives your customers a chance to voice their thoughts.
Of course, not everyone is going to be singing your praises, though, and that’s okay. What can set you apart is how you respond. Rather than ignoring the comments, interact with your customers, and make them feel heard.
By responding to their comments, you’re letting them know that their opinions matter. It might also bode well for your business to try to see if there are any areas you can improve on.
Practice makes perfect
Boosting your online ratings won’t happen overnight. It takes consistency and team effort. By creating a plan that combines the three aforementioned tactics for success, you’ll find your ratings increasing day by day.