The act of purchasing a vehicle is often much different than purchasing anything else. This is because a vehicle is an investment, something that will have a profound impact on the safety of the users and the passengers, and also a piece of engineering that can be appreciated on its own terms. If hoping to build a retailing website for those keen on buying a vehicle, it’s essential to understand you’re dealing with incredibly discerning culture.
If you’re familiar with our website at all, you know that we prize valuable technical information, an ability to dig deep and understand the comprising mechanics and systems regarding automotive engineering and tech. But how does this attitude translate to the selling experience, and what advice could we impart to you who hopes to build this platform?
Well first off, you need to have an eye for quality and an ability to attend to all issues that occur. If the vehicles on your platform are expected to be functional and in good working order, you better believe that your site needs to. Here are some further titbits of advice that could take you a long way.
A filter system
It’s essential for potential sales on your website to be well-directed and to promote ease-of-use. This means allowing your visitors to filter criteria is important. You may allow your visitors to search by manufacturer, model, mileage, current servicing status, interior condition, modified or not, and so on and so forth. Then, designing the sellers form to allow for all of this information to be submitted in an indexed and easy-to-understand format can allow a buyer to select a vehicle based on their needs. Of course, this filter system should be optional. Sometimes, visitors will want to know exactly what they can get for their money, and this means searching a range of criteria is important. Sometimes, they will wish to see all listings within a certain area, and that’s important too.
Unfortunately, it’s not uncommon for motorist websites to attract an undesirable element. Cars are desirable, as is money of course, meaning that you could have those committed to fraud or perhaps the least-trustworthy or directly fraudulent sellers arrive at your website and lease or ‘buy’ something. This is why it’s essential to have excellent security, and to prevent the confidential information of your users. You can use hosting services and digital security services to provide this compliance on your website. One of these could be Jumio, a fantastic resource that helps you digitally verify your online clients.
This can gain your website a reputation for safe sales, and for a clear and concise understanding of the process to begin. If you can ensure this, you’ll be in a much better position going forward. Just don’t be afraid to renovate your security to an incredibly high standard. It can make or break your automotive platform.
Unfortunately, all sales processes will bump into their disputes from time to time. When it comes to the importance and value of a vehicle, this could go double for your website. This is why it’s important to know how to settle disputes effectively, to overcome the issues you might be having and to think ahead of time, as to what can be done. We would recommend using a payment processor such as PayPal as the standard, as they can hold funds in escrow until a client successfully confirms the vehicle has been received and ownership has transferred over.
A selling dispute process is important for you to generate. If you can train your support team in these matters, and also train them in the technical knowledge of the potential vehicle issues, you could have a better result on your hands, and help settle issues more carefully.
Vehicles can be sold in many shapes and sizes. This is why you need to ensure your criteria for selling is clear and cannot be subverted. You might only allow roadworthy vehicles and require scanned documentation before you can confirm the listing of the vehicle. You may disagree with any modded vehicles, or those with disapproved body kits or other makeshift installations, as you cannot guarantee how safely a third party could have implemented these features.
Several high-quality photographs of the vehicles can be a great thing to ask for as a start. The technical specifications, again through your detailed form, can format information about the vehicle correctly. But of course, do not be overly draconian here. Unless they have the original documentation, they will likely have no idea how much the vehicle weighs, for instance, and information like that is often somewhat unnecessary.
Take pride in vehicles
Remember, if you want to elevate your storefront in this quite saturated market, you need to understand how to take pride in vehicles, to celebrate history, and to promote good care. For that, you might decide to run a car tips blog. With one or two resident writers continually providing content for your blog, you can also make use of SEO to raise your profile, give timeless vehicle maintenance tips, sponsor potential racing events or car shows, and slowly become a respected name within the car aficionado industry.
You may also start to lead the charge when it comes to vehicle tech, such as the future of selling second-hand electrical cars, the potential advisors of upkeep regarding fuel cells and other recharging technologies. If you separate yourself from the social and historical scene of vehicle appreciation while facilitating a store front, you divorce yourself from the range of excellent car lovers out there who might otherwise decide to go through you than someone else who takes a larger cut.
The industry is crying out for this kind of website, so we would heavily advise you to try and see what novelty you could bring to this space. Usually a love for cars is a great first step.
With this advice, we hope you’re much better able to develop an excellent auto-trading website, and to demonstrate your love for vehicles in the process.