If you want to get your business noticed and people lining up to work with you, one of the best things you can do is figure out ways to generate a buzz around your business. There are numerous ways you can do these, and here we’re going to discuss the best of them. Read on if you want to build up a buzz.
Write a brilliant article about your business/industry
Make it unexpected and make it meaningful. If you can do this well, you might be able to achieve many shares from people who enjoyed your story.
Host an event
Invite people to gather and ask them to bring a plus one. This could be a launch party or even a webinar – these events get you in front of a crowd of people, and you can then use this audience to tap into their resources and network.
Offer some exclusivity
Limit your offering to a certain set of customers, showcasing exclusivity and making other people want in. However, this list should naturally align with your ideal clientele, so make sure you figure out who these people are beforehand.
Have a waiting list
This will depend on what business you have and what you’re offering, but a waiting list can help you to get booked up in advance. Some people who work one-on-one with customers even offer a week or more of undivided attention before going off to work with somebody else. This sort of service is where a waiting list can really come in handy.
Run a giveaway
If it’s launch week or something else important is going on, it’s the perfect time to host a giveaway. Even established businesses can benefit from doing a giveaway, though, so don’t be put off. Figure out what you want in return from the giveaway, whether it’s email addresses, follows on social media or something else. Then find a fair way to make sure the giveaway has a fair winner.
Network with suitable influencers
You will have your own set of influencers depending on your industry – you absolutely must make sure you’re working with the right kind of people for your business. They must be relevant to your niche. You can then come up with a way to work on a project together, collaboration or something else. Influencers now have to say when something is an Ad, but their social proof and backing of your business can still be extremely powerful.
Find exciting new ways to advertise
Find some exciting new ways to advertise. If you have a car, you could use lucent wraps to turn every day driving into an all-day advertising sesh, for example! Check out both online and offline techniques to find what works for your business.
Give away freebies
Completely free products where you get the customer to pay only shipping will allow you to generate a buzz as people will be clamouring to try your products. It shows you believe in them.