Our Man On The Ground produces a variety of content with funding from outside parties. These sources of revenue allow us to explore topics that we hope are of interest to our readers. The presentation of the content makes clear how the content has been commissioned and produced, and who has funded it.
One of three labels will appear on this content: ‘Supported by’, ‘Paid content/Paid for by’, or ‘Advertorial’.
1) Supported by
‘Supported by’ is used to describe editorially independent content. We accept funding from third parties both for new projects as well as content we produce. Before funding is agreed with a client, the Editor-in-Chief has the final say on whether a funding deal is accepted. A client whose branding appears on editorial content may have a role in suggesting what kind of topics are covered, but the commissioning editor is not obliged to accept ideas from the funder. The content is written and edited by OMOTG’s writers and editors.
‘Supported by’ is also used to describe editorially independent content that Our Man On The Ground has produced with funding from other brands and third parties, for example by a car manufacturer.
2) Paid content/Paid for by
‘Paid content/paid for by’ is used to describe advertisement features that are paid for and controlled by the advertiser rather than the publisher and are subject to regulation by the Advertising Standards Authority in the UK.
‘Advertorial’ is used to describe advertisement features that are paid for and produced by the advertiser rather than the publisher. They are subject to regulation by the Advertising Standards Authority in the UK. This content is created by advertisers and hosted by Our Man On The Ground and does not directly involve Our Man On The Ground’s journalists and writers, however final say on whether an article is published rests with the Editor-in-Chief and articles are subject to light editing if necessary to ensure they are a good fit editorially.