Richard Caring’s insatiable appetite in acquiring yet another top notch restaurant in fashionable Mayfair is becoming eponymous to fine dining as bees are to honey and this place certainly has a buzz about it.

The newest introduction to Caprice Holdings, the people behind The Ivy and Scott’s is ‘34’ and appropriately named after its address, 34 Grosvenor Square.  The façade of the building could resonate the entrance of a luxury hotel with its imperial flags welcoming every foreign visitor in town.   The American influence is clearly present at 34, with a custom made grill to serve an impressive menu of beef from the finest steaks in various cuts, including Scottish dry-aged grass-fed, Wagyu, US prime Creekstone Farm and free-range organic grass-fed beef from the islands on the Parana river in northern Argentina to feast upon.

The final debut of 34 was recently opened in November 2011, located close to its sister restaurant, Scott’s and shares the same designer, Martin Brudnizki in creating an Edwardian and Art Deco style dining room.

34 is an elegant establishment, beautifully and cleanly furnished with soft lighting which emulates warmth from the custom made grill fed by natural fuels.  One enters the restaurant and is greeted by the bar on the right, where guests can enjoy drinks before lunch and dinner serenaded by live music every evening with a pianist from Sunday to Wednesday and a jazz trio from Thursday to Saturday. 

Predominantly focusing on sourcing supreme meat and seasonal game, 34 is an enticement of a range of lighter dishes, fish and shellfish.  Beautifully presented like the contemporary British art on display, each dish is pristine in appearance and taste prepared by Head Chef, Paul Brown and Tim Hughes.  Dining at 34 is perfectly executed as I devour my starter of Hiramasa Kingfish (£14.75).  The infusion of kingfish, avocado and lime is a light starter garnished with a fresh zest of lime and trickle of black pepper dressing, beautifully complimenting all ingredients.  My main dish of Rib-eye (320g) of Creekstone Farm USDA beef is succulent as meat should, chargrilled and medium rare (£35.00) served with a choice of sauces; hollandaise, béarnaise, peppercorn, horseradish sauce and spicy-smoked barbecue sauce.  So satisfying, I refrain from the temptation of cheese, ice-creams and desserts on offer, but I am definitely planning my return to 34 to try their Ribston Pippin apple pie (£7.00) and accompanying this with a separate helping of vanilla clotted cream - I just need to loosen my waistband slightly! 

34 has an eclectic wine menu comprising of traditional Burgundies and Bordeaux’s to Chardonnays from Santa Cruz to name but a few, and ‘the inner cellar’ range includes those with a more robust structure and taste.  The House Champagne is a Gaston Chiquet 1er Cru Brut Tradition nv (£13.50 per glass).  A very drinkable white, Cataratto ‘Tonnara’ 2010 Cantina Ericina from Siciliy, Italy (£6.00 per glass) and the red, Nero d’Avola ‘Tonnara’ 2010 Ericina from Sicily (£6.00 per glass).

Opening times. Monday to Sunday for lunch from 12noon to 3:30pm; Dinner from 5pm to 10:30pm.

Aurelia Bonito is a Freelance Travel Writer based in London